The customer data presented here covers age, social class, gender and frequency of visit (where available) from a regional perspective for each domain.
Segmentation, the definition of customers (and therefore non-customers) enables positioning of service offers and targeted marketing communications.
The basic data on this site is illustrative of first steps in segmenting the potential market by establishing who current customers are.
The gathering of customer information by museums, libraries and archives is a complicated area.
The MLA's comprehensive 'Overview of Data in the Museums, Libraries and Archives Sector' by Simon Matty is the place to start gaining an appreciation of what data is collected by whom, how and when.
